Enterprise Car Rental – Revolutionizing The Industry
Enterprise Automobile Rental is a company that’s well known in the automotive rental industry. They have been around a very long time however joined the car rental game a bit late. Even so, they need grown and offer a distinctive product that has proven successful over the years. They credit their success to being attentive to what their customers want and it’s worked. Here’s a temporary history of Enterprise Automotive Rental and the way they became an business leader.
Early Beginnings
Enterprise Car Rental actually didn’t begin out as a rental company at all. Jack Taylor owned a automotive leasing company in St. Louis, Missouri known as Executive Leasing Company. He started the leasing business as a result of he thought that individuals would be as curious about leasing a automobile as they’d with buying one. His plan worked but he found that his customers wanted a automotive to use while their’s was within the shop. Taylor soon started Government Automotive Rental in 1962. The business grew and shortly Taylor wanted to expand the rental business.
The Enterprise Name
In 1969 Taylor expanded outside of St Louis but needed a unique name since “Executive” was used widely within the automobile business. Taylor set to call the business after an aircraft carrier he served on in World War II and thus the name Enterprise was born.
Keeping Cars for Locals
Within the 1960′s most of the rental corporations had moved from town to the airport. Most of the travelers required a car when they arrived and so the airport was a convenient location. However John Taylor saw the market for hometown rental offices that provide rentals to locals who need a car. With this thinking, John Taylor centered on this market and opened locations outside the airport and in cities while not an airport. His idea worked and his business expanded.
In 1974 a branch manager in Orlando, Florida came up with the thought of a drop off and choose up automobile service for customers. This was once more revolutionary for the industry. Most of the other car rental corporations remained at the airport where this wasn’t needed. This service proved to be in style with their target client who desires a native rental.
Enterprise Automotive Today
Enterprise Car Rental continues to grow and still listens to what customers want. They still open in-town locations and serve cities that are not served by an airport. Their choose up and drop off service is still available and touted in the marketing. You’ll be able to see why this company has grown in popularity and has become a massive player in the rental car industry.
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